So the winner is ... Aaron. I like Aaron, I think he can cook pretty well. But in yet another example of style over substance and attention to marketing value, Food Network chose Aaron over the (by his own admission) more talented and (in many people's eyes) more polished Lisa (Adam was, in my opinion and stealing a Gordon Ramsey-ism, a bit of a donkey, but a media darling ... he needs more time in the kitchen practicing, but I like his humor). Aaron will probably be successful, and kudos to him for his hard work, but I probably won't watch ... the style is just too narrow and neatly fitting into a marketable menu rather than something I can learn from in all likelihood.
Susie Fogelson and Bob Tuschman give their insights here. I guess from a television network executive standpoint I understand the decision, but from a foodie standpoint I'm wondering if Food Network cares about foodies at all. Apart from Iron Chef America, and occasionally Good Eats, I'm feeling we're being a little ignored. If it really is about the food, I feel food network really needs to step up and expand our horizons a little. Gourmet's Diary of a Foodie is focused with laser precision on our niche, I suspect the maturation of home cooking will soon demand more shows with educational content. The question is, will Food Network respond to this demand before foodies give up hope and completely turn their backs on any show not featuring Alton Brown.
Sourdough and Strawberries
13 hours ago




